Imus Ranch Mission Statement

The Imus Ranch is an authentic working cattle ranch nestled beneath a majestic mesa in the rolling hills near Ribera, New Mexico, fifty miles northeast of Santa Fe.

Founded by Don Imus and Deirdre Imus in 1998, the ranch was conceived and designed with the sole purpose of providing the experience of the great American cowboy to children suffering from cancer or serious blood disorders, and children who’ve lost brothers and sisters to Sudden Infant Death Syndrome. Our objectives are to encourage in them a sense of achievement, responsibility and self-esteem, and to instill pride and restore their dignity as they become aware of just how much they are able to accomplish. Many have become convinced that because they are sick they are not normal. At The Imus Ranch they quickly discover that they can do anything any other kid can do. Well over 1,000 kids have.

The ranch is a magnificent facility. Over four thousand acres with an old western town that rivals any movie set in Hollywood. All the kids become part of an extended Imus family living with Don, Deirdre and Wyatt in the fourteen thousand square foot main ranch house...a stunning adobe hacienda that is an architectural masterpiece. Their days are spent doing chores side by side with ranch hands and cowboys and learning to care for and ride their very own horse. They round up our Texas Longhorn cattle, herd and feed the sheep, the buffalo, the chickens, goats and donkeys, taking part in the dawn to dust rhythms of the ranch while developing an enriching bond with animals that will last a lifetime. Our experience has shown that when children suffering from these frightening illnesses are exposed to programs such as those offered by The Imus Ranch it often actually contributes to their healing and recovery.

The Imus Ranch is totally and completely environmentally pure. We serve a strict organic vegetarian diet that can be accurately described as vegan in its food selection; whole grains, vegetables, fruits, nuts, beans and herbs. Further, all ranch cleaning agents are non-toxic, biodegradable, naturally derived materials that are free of all known or suspected carcinogenic substances. In addition, we use no pesticides or synthetic chemicals of any kind in our gardening, farming, or infrastructure and plant maintenance.

That, in brief, is what the Imus Ranch is all about. It can become part of your legacy as together we change these kids lives forever. Write to us. The Imus Ranch P.O. Box 250, Ribera, New Mexico 87560. Or at Imus.com, click on The Imus Ranch